Digg’ing your own grave
Friday, July 13th, 2012
Reddit is a pretty amazing site.
An early “social news” startup, its founders sold it to a large media company in 2006, and rather than what usually happens in that case — the site shutting down or being subsumed by another property — it continued to grow healthily. Now, it’s probably a top-50 web property, and one of the top-10 drivers of traffic to news sites online (according to our own data at Parse.ly).
Digg, on the other hand, is the “also-ran” in this space. Rather than staying fervently focused on its community, it went through a series of redesigns that resulted in traffic attrition and, as recently reported, a final collapse, where Digg was sold for scrap parts to Betaworks.
Reddit is a pretty amazing site.
An early “social news” startup, its founders sold it to a large media company in 2006, and rather than what usually happens in that case — the site shutting down or being subsumed by another property — it continued to grow healthily. Now, it’s probably a top-50 web property, and one of the top-10 drivers of traffic to news sites online (according to our own data at Parse.ly).
Digg, on the other hand, is the “also-ran” in this space. Rather than staying fervently focused on its community, it went through a series of redesigns that resulted in traffic attrition and, as recently reported, a final collapse, where Digg was sold for scrap parts to Betaworks.
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