May 2013


Thursday, May 23rd, 2013

Paul Graham, in a footnote from his essay on “How to Make Wealth”:

One valuable thing you tend to get only in startups is uninterruptability. Different kinds of work have different time quanta. Someone proofreading a manuscript could probably be interrupted every fifteen minutes with little loss of productivity. But the time quantum for hacking is very long: it might take an hour just to load a problem into your head. So the cost of having someone from personnel call you about a form you forgot to fill out can be huge.

This is why hackers give you such a baleful stare as they turn from their screen to answer your question. Inside their heads a giant house of cards is tottering.

The mere possibility of being interrupted deters hackers from starting hard projects. This is why they tend to work late at night, and why it’s next to impossible to write great software in a cubicle (except late at night).

One great advantage of startups is that they don’t yet have any of the people who interrupt you. There is no personnel department, and thus no form nor anyone to call you about it.

David Foster Wallace on advertorials

Monday, May 13th, 2013

In “A Supposedly Fun Thing I’ll Never Do Again” (which also appeared in Harper’s Magazine as the essay, “Shipping Out”), David Foster Wallace discusses an “essay” he came across discussing a cruise, but which was really an advertisement.

In other words, Celebrity Cruises is presenting Conroy’s review of his 7NC Cruise as an essay and not a commercial. This is extremely bad. Here is the argument for why it is bad. Whether it honors them well or not, an essay’s fundamental obligations are supposed to be to the reader. The reader, on however unconscious a level, understands this, and thus tends to approach an essay with a relatively high level of openness and credulity. But a commercial is a very different animal. Advertisements have certain formal, legal obligations to truthfulness, but these are broad enough to allow for a great deal of rhetorical maneuvering in the fulfillment of an advertisements primary obligation, which is to serve the financial interests of its sponsor. Whatever attempts an advertisement makes to interest and appeal to its readers are not, finally, for the reader’s benefit. And the reader of an ad knows all this, too – that an ad’s appeal is by its very nature calculated – and this is part of why our state of receptivity is different, more guarded, when we get ready to read an ad.

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