Chomsky — the same one behind “Manufacturing Consent”, an excellent analysis of newspaper and TV journalism in the pre-Internet era — walks us through a structural analysis of modern media here:
There is a concept of “objectivity” to which journalists are supposed to adhere: report honestly what is “within the Beltway” — that is, what is considered acceptable by major power centers, state and private. Departing from that framework is “biased.” There are to be sure exceptions, but there extensive documentation showing that this framework is upheld with quite impressive consistency. It can be changed in so many ways.
He suggests one way to get out of this structural “objectivity bias” — something that Jay Rosen refers to as “the view from nowhere” — is to change its underlying incentive scheme.