December 2016

Parse.ly Culture: Ethics & Identity

Friday, December 23rd, 2016

In September 2013, my startup, Parse.ly, had just raised Series A capital, and had just begun growing its team rapidly, from a small group of fewer than 10 to over 40 employees now. In the past several years, I have run Parse.ly’s fully remote engineering, product & design team.

Back in 2013, we had achieved initial product/market fit, initial revenue, and had already established a kernel of a product and engineering culture. I knew the company would change, but I wasn’t sure exactly how. Meanwhile, I had just recently read “Reasons & Persons”, a book on ethics and identity by the philosopher Derek Parfit. Though his ideas focused primarily on individuals, they influenced the way I thought about my business, my team, and its evolution over time.

What follows are my speaker notes from a talk I gave to my team to discuss the issues of Ethics and Identity central to Parse.ly’s culture:

Origin of this talk

  • Parse.ly turned 4 years old in May 2013
  • I reflected after our Series A round
  • I read a book about ethics/identity, Reasons & Persons
  • Realized some interesting concepts apply to firms, too

Parse.ly, different takes

  • “An analytics platform for large media companies?”
  • “A startup founded originally in 2009 at Dreamit Ventures?”
  • “A team of employees?”
  • “A specific configuration of tech and code?”

What is Parse.ly, really?

Are we:

  • our history?
  • our appearance to customers / press?
  • our employees (or founders)?
  • our technology / product?
  • our shareholders? (huh?)

Ship of Theseus

What is the Ship of Theseus?

  • They took away the old planks as they decayed
  • … putting in new and stronger timber in their place
  • One side held that the ship remained the same,
  • … and the other contended that it was not the same.

(Discussion.)

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